An in-house concept to promote awareness for shark-culling, and the number of sharks killed annually. Due to the large amount of demonisation towards sharks, it's often an overlooked issue. The concept here is to compare the number of deaths each species cause each other, and visually turn the feared image of a shark on its head. The JAWS poster natural springs to mind, and can be viewed as a boat full of harpoon-guns approaching a shark.
Insert copy here, which should vary depending on your region.