Samsung Curved UHD TV

We were commissioned by Samsung to create a Colosseum filled with gladiators running towards the viewer to promote their new curved TV. Working with photographer Michael Muller was a great experience, and working with ultra high res photography was a treat. The final file size was extremely large, as image has been used for many different formats including billboard. Keeping the image in step with the TV commercial that will be released, we tried to keep the image looking real with depth, and combine some subtle motion blur with large film grain. Agency: CHI & Partners Photographer: Michael Muller