The Importance of Bees

When we think of bees, we think of honey. What we often forget is that these pollinators aren't just responsible for the spreading of flowers, but for a range of crops. These make up grapes, coffee plants, avocados, apples, nuts and far too many to list. In a series of CGI images and animations, we have tried to draw attention to this fact by recreating some of the end products that are dependent on our global bee population. Beehives forming the shapes of the food and drinks we love, and would struggle to keep in existence without the pollinators themselves. This project was entirely designed in-house, and later used by the British Beekeepers Association